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Schweppes – Mix it Up at Home

In is the new out – Schweppes encourages Australian’s to mix it up at home and join the Cocktail Revolution with this new TVC.

The Cocktail Revolution is a call out for creative drinkers around Australia to chuck out the recipe books and have a little fun with cocktails at home by experimenting with whatever ingredients and equipment they have lying around. The campaign boasts an aggressive channel mix of Digital, Social, TV, Outdoor, In-Store, Experiential and PR, and the crux of The Cocktail Revolution is its multi-platform site.

Hosted at www.cocktailrevolution.com.au, the site is packed with interesting and inspiring content including recipe suggestions, quirky videos and articles, and delicious homemade cocktails images, all of which take the intimidation out of mixed drinks and make them far more accessible for the everyday.