At the core of the Schweppes brand lives Schweppervescence – a mysterious, dynamic, and energetic phenomenon unique to Schweppes. Communications for Mineral Water needed to play on on the naturalness inherent in the product but in a unique way that tapped into the energy and power of Schweppervescence that differentiates Schweppes Mineral Waters. A print and outdoor campaign was created using the raw power of nature as a visual metaphor for the natural invigoration that Schweppes Mineral Waters deliver.