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SCHWEPPES – BURST

After years of product centric communication it was recognised that the Schweppes brand was loosing relevance which in turn was driving declining market share. GPY&R developed a master brand communications strategy to address this by reminding people of the indefinable properties of Schweppervescence and it’s positive effect on feeling and emotion. From this strategy the Burst campaign was born with mulitple film based executions forming the bulk of the campaign.