Romanca is Head of TV, Content & Photography at GPY&R and one of the most experienced Producers in Australia. Romanca began her career at FCB & Thomson White before moving to Grey. There, she produced numerous TAC commercials that not only won many industry awards but also, more importantly, helped reduce the road toll. Since 1998, Romanca has been part of the Y&R family, working across brands as disaparate as Carlton & United Breweries, Schweppes, AFL, Cricket Australia and the Australian Defence Force to name just a few. In her time she has been involved in six Cannes Gold Lion winning campaigns – proving that hard work does pay off.

In recent years she has broadened her skill set as the industry has developed, expanding into producing a wide range of stills and digital work. She enjoys the challenge of working across multiple mediums and delivering cost efficiencies that can bring world-class content to market for all of GPY&R’s clients. There’s nothing else she’d rather do. Apart from maybe sipping French champagne on a yacht as her ten-year-old son swum down below.