It is very fashionable to champion communications noise these days. Too many campaigns are measured by the quantity of noise they generate; from extravagant repetition in media, to unqualified blog chatter, to blocked website arteries. There are far too many campaigns focused almost entirely on generating notoriety instead of sales. In this environment, Richard has an entirely different focus. He is proud to be a salesman. He believes that every message we ever create for a client should be RUTHLESSLY RELEVANT. Two words that drive every bit of energy in our agency. And two words that have driven Richard’s career.