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Starlight Foundation – Donate by Numbers

‘Donate by Numbers’ took the concept of ‘colour-by-numbers’ and turned it into an engaging TV commercial, interactive donation mechanism, to drive donations to The Starlight Children’s Foundation – a charity committed to transforming sick kids’ everyday lives in Australia’s hospitals. It directed people to the Starlight ‘Donate by Numbers’ microsite where they could buy colour and paint on a giant ‘live’ canvas. As the canvas filled, funds streamed directly to Starlight’s programs across Australia.