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COTTEES CORDIAL – BEACH BLASTER

Summer is an extremely cluttered and competitive trading period for every drinks brand. To cut through the clutter and maximise sales in over this period GPY&R and Cottee’s developed the ‘Beach Blaster’ consumer promotion. Purchase of just a few bottles of Cottee’s cordial qualified anyone to claim their very own ‘Cottee’s Beach Blaster’ – a specially designed piece of equipment that once attached to the neck of any Cottee’s bottle would transform an empty bottle into a long range water canon, perfect for a summers day.