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Amy Luca

Relocating from Y&R Shanghai, top talent Amy Luca has joined GPY&R Sydney team as Business Director.

Amy’s vast experience includes leading the highly recognised campaign ‘Let’s GAP together’, awarded by Campaign Asia Pacific as Brand of the Year 2011. Prior to Y&R Shanghai, Amy was Digital Strategy Director at Y&R’s sibling agency Agenda Shanghai crafting holistic integrated digital programs for the likes of Wrigley, Gap, Pepsi, Starbucks and J&J. Before Agenda, Amy was also Digital Account Director for Pepsi at TBWA\Chait\Day where she helped develop and launch one of the most successful social media campaigns in Pepsi history, ‘The Pepsi Refresh Project’.