BYRON BAY WRITERS FESTIVAL
Byron Bay Writers' Festival demostrated its passion for words by turning cold, technical links into prose that linked to the festival's site.
As well as being a hyperlink advertisement it reflected the Festival's theme of A Passion for Words and embraced the new media landscape by cracking a new way to use it to their advantage.
As well as being a hyperlink advertisement it reflected the Festival's theme of A Passion for Words and embraced the new media landscape by cracking a new way to use it to their advantage.