RANDOM, BUT RIGHT!
www.wagonwheels.com.au
The Wagon Wheel is a truly unique Aussie snack, but people have begun to forget this big but light, chocolate but marshmallow, random but right product. So in the year 2010, we decided it was time to revive it. We asked the people of this funny shaped nation to suggest how they would improve upon its delicious perfection via a call out from the Product Innovation Team. We asked Australia to “Reinvent the Wagon Wheel”.
The Wagon Wheel is a truly unique Aussie snack, but people have begun to forget this big but light, chocolate but marshmallow, random but right product. So in the year 2010, we decided it was time to revive it. We asked the people of this funny shaped nation to suggest how they would improve upon its delicious perfection via a call out from the Product Innovation Team. We asked Australia to “Reinvent the Wagon Wheel”.
With outdoor, print, online, including web films, in the market, the response was astounding. With over 5000 facebook fans and over 10,000 entries into the competition we helped sales increase by 70% in incremental stores. In seven/eleven’s around the country we saw a momentous 800% growth in weekly average sales.