IT's NO PICNIC
www.itsnopicnic.tv
A Picnic chocolate bar is chewy, nutty, difficult to eat and doesn’t fit into a TV ad. So we challenged our audience to eat one in the space of an ad break (30 secs). They filmed themselves using mobile phones, webcams and handycams and then created their own TV ads using this website. We pre-recorded over 50 different scripts and 1,500 names so each ad could be personalized. In an Australian first, every single ad that went to air on television (200+) was unique, was created entirely using our website and was dispatched to television as it was created.
A Picnic chocolate bar is chewy, nutty, difficult to eat and doesn’t fit into a TV ad. So we challenged our audience to eat one in the space of an ad break (30 secs). They filmed themselves using mobile phones, webcams and handycams and then created their own TV ads using this website. We pre-recorded over 50 different scripts and 1,500 names so each ad could be personalized. In an Australian first, every single ad that went to air on television (200+) was unique, was created entirely using our website and was dispatched to television as it was created.
AWARDS
