3 Step Breast Check
breastcheck.palmolive.com.au
Early detection is a major life saver for breast cancer, increasing chances of survival up to 96%. With this in mind, the idea was to draw attention to breast cancer awareness, by including a simple 3-step breast check on the Palmolive Naturals Shower Gel’s packs, encouraging women to use their shower time to conduct a quick breast check. The perfect marriage between the media vehicle, message and product usage is what made this idea powerful.
Early detection is a major life saver for breast cancer, increasing chances of survival up to 96%. With this in mind, the idea was to draw attention to breast cancer awareness, by including a simple 3-step breast check on the Palmolive Naturals Shower Gel’s packs, encouraging women to use their shower time to conduct a quick breast check. The perfect marriage between the media vehicle, message and product usage is what made this idea powerful.
The idea launched during National Breast Cancer Awareness Month and appeared on over 20 000 packs that were distributed nationally and sales of the product during the campaign rose by 6%.