• Creative Agency of the Year

• Mumbrella Award for Innovation: Mobile Medic, Defence Force Recruiting

(This award seeks to recognise initiatives that have wider potential lessons for the  industry. It’s the “I wish I’d thought of that” award)

• TV Ad of the Year: Tumble, Schweppes

Winners will be announced on Thursday June 6th, 2013.

Kicking off the first of Ewan’s brand ambassador commitments for LG’s 2013 Home Entertainment Range, the film star shot with LG’s latest 55” Curved OLED TV and their 84” Ultra HD TV.

After much discussion about the shoot around the Sydney office this morning, it is evident the GPY&R team had a great day with the star.

Ben Hallam, GPY&R Sydney’s Group Account Director on LG account said, “Ewan was delight to have on set and equally excited about the collaboration as we are.”

It’s straight back to business today for both LG and GPY&R teams, to get this fully integrated campaign to market in the second half of 2013.

Watch this space!

Pictured: GPY&R Sydney LG GAD Ben Hallam and Ewan McGregor

Get shopping now and help us tackle youth homelessness with Ladder.

If Father Bob can shop online, so can you!

Paper Baron, created for Defence Force Recruiting, was selected as a Winner in the Best Visual Design category and Air Force Priority eDM, also created for Defence Force Recruiting, was selected as a Winner in the Email Marketing category.

Winners are chosen by the International Academy of Digital Arts & Sciences a global organization whose newest members include Tumblr founder David Karp, Lauging Squid founder Scott Beale, Co-founder of Instagram Kevin Systrom, as well as director Darren Aronofsky, Huffington Post Media Group President Arianna Huffington, Twitter co-founder Biz Stone, musicianDavid Bowie, Internet co-creator Vint Cerf, Virgin Group Chairman Richard Branson, and R/GA Chairman and CEO Bob Greenberg.

Adds David-Michel Davies, Executive Director of the Webby Awards, “GPY&R Melbourne has set the standard for innovation and creativity on the Internet. These two award wins are a testament to the skill, ingenuity, and vision of its creators.”

Behind the Visor is an unprecedented look through the eyes of a trainee Fighter Pilot, that gives the everyday civilian the chance to see what it takes to be a Top Gun.

As a potential candidate, you can undertake an interactive training experience that immerses you in every aspect of the four year fighter school program with the Air Force.

You will identify active bombing targets using both innate and enhanced Google maps navigation. You’ll fly by sight, using pre-determined landmarks to navigate a course at low-level, then bury your head in the books, studying emailed course notes, applying what you’ve learned and taking spot tests in lateral thinking.

Back in the air, you’ll refuel a fighter jet mid-flight en route to Bersama Shield – an international military exercise in Malaysia, and then co-ordinate a simulated attack on enemy frigates, assessing everything from mission information to current weather conditions and collateral damage.

The campaign is delivered across 3 platforms – website, MMS and email, with 45 videos embedded in Google maps and over 150 interactions resulting in multiple outcomes. The project was filmed in first-person by real Air Force pilots on exercise, and took over a year to capture, making the end result as close as you can get to the journey to become a Fighter Pilot, without leaving the ground.

Chief Creative Officer of Y&R Australia/New Zealand, Ben Coulson said, “Behind the Visor is by far our most comprehensive interactive project yet. Part film, part first person game, part interactive documentary & recruitment website. Every element was developed inside GPY&R and I think it beautifully represents our capability as a modern integrated agency.”

Digital Director, Matt Farrugia adds, “Behind the Visor offers an immersive, unique and engaging experience with story telling at the core. The journey unfolds with video and interactive challenges, all to excite ambitious prospective candidates. It’s a sleek HTML5 project, made from 50,0000 lines of code, delivered entirely through the browser, making it super quick to load for a great user experience.”

For those that have what it takes, it’s time to let the real training begin.

http://www.defencejobs.gov.au/fighterpilot

Fighter Pilot Behind the Visor – Case Film

GPY&R Behind the Visor – Making of

Naturally we were disappointed and vowed to do much better.

Last year, the agency significantly improved and gained a top 20 spot ranking, 17th.

This year , GPY&R Melbourne are pleased to announce that they are the NUMBER 1 ranked Digital Agency & Network in Australia!

Congratulations to everyone at GPY&R Melbourne on a truly remarkable result.

This time it’s for work on Cricket Australia. The “It’s Showtime” type was created for the campaign using 3D and Photoshop techniques.

Onya, Marcus!