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School of Thought International

The School of Thought International is a registered charity based in Brisbane Australia.

Our Melbourne based Senior designer and Creative Retoucher Marcus Byrne collaborated with founder Jesse Richardson on creating the Identity and 3D Visuals. Our Brisbane team helped with the launch site design. 

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What does Google’s shift away from ad-funded models mean for our industry?

From Alex Horner, GPY&R Melbourne Senior Strategist

I’ve always thought of advertising as one of the more ‘sustainable’ career choices out there: bar some kind of apocalypse, people will always have things to sell and need help from folks like us to sell them. This view was reinforced further when the ad-funded content model started to appear online. In fact, most of your favourite content-centric websites & platforms are probably funded primarily by advertising. Go us.

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GPY&R Melbourne pick up 5 wins at ADMA’s AC&E Awards

GPY&R Melbourne had a great evening last Thursday at ADMA’s new Australian Creativity & Effectiveness Awards, picking up 5 awards for 3 campaigns, going home as the second most awarded agency of the night.

In 2014, ADMA overhauled its awards program to focus only on marketing, media and advertising work that demonstrated an equal measure of creativity and effectiveness. ADMA also created new awards categories to focus on its five core pillars: customer experience, content, creativity, data and technology.

GPY&R Melbourne took out the Best Not-For-Profit campaign and Best Ambient or Experiential campaign for Lost Dogs Home ‘Human Walking Program’, the Best Media Campaign and Best Customer Acquisition Campaign for ‘Air Force Medical Specialist Reserve’ for Defence Force Recruiting, and Best Out-Of-Home campaign with ‘Buildboard’ for Defence Force Recruiting Navy.

GPY&R Brisbane win Best of Show again at BADC Awards

GPY&R Brisbane Wins Best of Show at BADC for 2nd year running

Their Mozzie Box idea for SP Lager follows up it’s many awards, including a Silver Lion at Cannes, with The Best of Show at the 2014 BADC Awards.

How Facebook’s Atlas is rewriting the book on ad targeting and measurement

This week Facebook relaunched Atlas, a suite of ad technology it purchased last year from Microsoft. It promises far tighter targeting, true cross-device tracking and measurement of the impact of online ads on offline sales. If it manages it pull these things off successfully, Atlas is going to be a very big deal indeed to us in the advertising world. Let’s break down why, with the following thoughts from GPY&R Melbourne senior strategy planner, Alex Horner:

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Air Force FM wins Gold CLIO Award

GPY&R Melbourne has won Gold in Direct for Defence Force Recruiting ‘Air Force FM‘.

The CLIO Awards recognise the best in advertising, design, digital and communications and are committed to to celebrating and rewarding creative excellence, while continuing to evolve with the industry to acknowledge the most current, breakthrough work.

Said Ben Coulson, Y&R Group ANZ’s CCO, “CLIO is one of the most coveted prizes in the game, and a Gold here is a huge honour. Don Draper won a CLIO on Madmen, and it was a huge deal (and huge night) for Sterling Cooper. Not sure we’ll celebrate quite the same way, but we might wear tuxedos to work and have a single malt tomorrow, just to feel a little like ‘the Don’.”

Well done to all involved!

GPY&R Brisbane hosts inaugural ‘World Class Thursday’

GPY&R Brisbane prides itself on not being a Brisbane agency, but a world class agency that happens to be based in Brisbane. So on Thursday 21st August, they hosted their first ‘World Class Thursday’ event, to almost 100 clients and staff at the newly refurbished New Farm Cinemas.

The evening was hosted by Joint Creative Directors, Brendan Greaney & Andrew Thompson, where guests were treated to drinks, nibbles and a reel of some of the Grand Prix and Gold winners from this year’s Cannes Festival of Creativity.

It was also a chance to kick off the celebrations to mark 80 years of George Patterson Y&R in Australia, guests enjoyed a reel of some of the famous ads that we have created over the last 8 decades.

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Al Gore and The Climate Reality Project launch global climate change campaign via Patts Sydney

GPY&R Sydney has been appointed by former U.S. VP Al Gore and The Climate Reality Project on a global campaign that puts pressure on world leaders, through their citizens, to commit to meaningful carbon emission reductions.

The team is being led by GPY&R Sydney managing director, Andrew Dowling; strategic planning director, Lucielle Vardy; joing-ECDs, Bart Pawlak and David Joubert, and Y&R New York client services director, David Sharrod. The GPY&R Sydney team presented the campaign to Mr. Gore and his team at The Climate Reality Project, as well as the Climate Change and Communications Groups at the United Nations.

The process, under the direction of WPP group planning director Jon Steel and worldwide creative director John O’Keeffe, invited five WPP agencies from all over the globe to present their response to the brief. The successful campaign created by GPY&R and the WPP agencies is activated in Australia, Brazil, Canada, China, India, Philippines, South Africa and the USA. It urges people to ask their leaders two important questions to make a positive difference for the future of the planet: ‘Why?’ and ‘Why Not?

“In any language across the world, children ask why and why not from a very young age, over and over again. They ask the first to try to understand the world, and the second when they want to change that world,” says Andrew Dowling.

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