We’ve used Brand Asset Valuator (BAV) data to celebrate the competing countries through culturally significant brands. To mark tomorrow’s game, we’ve put Chile’s SODIMAC (a home improvement retailer) up against Vegemite. Here are the results!
This article by our Y&R Group MD, Andrew Dowling appeared today in BRW
There is a lot of hot air in our industry about innovation. Claims of world firsts, media firsts, technology firsts. Designed-for-creative-award-show-circuit firsts.
But to my mind, there’s an important distinction between being the first to do something and executing an idea that genuinely changes the way we meet customers’ needs.
GPY&R Melbourne’s ‘Air Force FM’ for Defence Force Recruiting took out the Direct Grand Prize at the New York Festivals International Advertising Awards last week.
In addition to the Direct Grand Prize, it took one First Prize, one Second Prize and one Third Prize as well.
Nicholas Sellers, GPY&R Melbourne’s Digital Art Director, shares some of his observations from this year’s SXSW Interactive.
For me, the greatest change that stood out in 2014 was the shift in focus. Last year I felt that single technologies were being recognised, whereas this year, there was an increase in rules and trends within the functionality of upcoming technology.
This piece by our Y&R Group COO, Jason Buckley appeared today in Marketing Magazine
We have always believed that great ideas come from making connections between brands, and the human and cultural contexts in which those brands exist.
The advertising we produce – whether in the form of TV commercials, posters, websites or social media campaigns – is simply a means to an end, where the desired end result is a reaction in someone’s head upon seeing or hearing our communication. Everything we do is geared towards influencing that reaction.