Welcome to our Blog

The daily Post

Read our Blog

Al Gore and The Climate Reality Project launch global climate change campaign via Patts Sydney

GPY&R Sydney has been appointed by former U.S. VP Al Gore and The Climate Reality Project on a global campaign that puts pressure on world leaders, through their citizens, to commit to meaningful carbon emission reductions.

The team is being led by GPY&R Sydney managing director, Andrew Dowling; strategic planning director, Lucielle Vardy; joing-ECDs, Bart Pawlak and David Joubert, and Y&R New York client services director, David Sharrod. The GPY&R Sydney team presented the campaign to Mr. Gore and his team at The Climate Reality Project, as well as the Climate Change and Communications Groups at the United Nations.

The process, under the direction of WPP group planning director Jon Steel and worldwide creative director John O’Keeffe, invited five WPP agencies from all over the globe to present their response to the brief. The successful campaign created by GPY&R and the WPP agencies is activated in Australia, Brazil, Canada, China, India, Philippines, South Africa and the USA. It urges people to ask their leaders two important questions to make a positive difference for the future of the planet: ‘Why?’ and ‘Why Not?

“In any language across the world, children ask why and why not from a very young age, over and over again. They ask the first to try to understand the world, and the second when they want to change that world,” says Andrew Dowling.

Read more

Patts Sydney promotes David Joubert and Bart Pawlak to joint ECDs

GPY&R Sydney has promoted creative directors David Joubert (above left) and Bart Pawlak (above right) to the role of joint executive creative directors.

Says Andrew Dowling, Y&R Group Sydney’s managing director: “Dave and Bart have been an integral part of the Sydney operation since joining forces in 2010. The guys have been highly influential in a string of new business successes, including recent NSW Government wins and the soon-to-be announced global campaign for Al Gore’s Climate Reality Project. Their creative approach and leadership style have made them favourites amongst the team and clients alike, making them a very valuable asset.”

Read more

GPY&R Melbourne takes three awards in inaugural Clio Sports Awards

In January 2014, the Clio Awards announced the launch of Clio Sports and the inaugural Clio Sports Awards. The awards honour breakthrough work in sports marketing and advertising globally and we’re pleased to share that GPY&R Melbourne took away three awards at the inaugural event last week.
Read more

GPY&R and the AFL celebrate the Multicultural Round

As always, the Toyota AFL Multicultural Round campaign celebrates the many wonderful cultures who all share a common passion for footy. This year though, the public will hear from individuals on a grass roots level – those dedicating their time to local clubs for no other reason than their love of the game in a campaign via GPY&R Melbourne.

Read more

GPY&R Brisbane picks up a Silver Lion for Mozzie Box

We’re stoked with GPY&R Brisbane’s Silver Lion win under Promo & Activation at Cannes 2014!

The activation, for SP Lager in Papua New Guinea, worked to solve the local beer drinker’s problem – an abundance of large, malaria-carrying mosquitos who are unwanted visitors.

Read more

Five points on innovation success

This article by our Y&R Group MD, Andrew Dowling appeared today in BRW

There is a lot of hot air in our industry about innovation. Claims of world firsts, media firsts, technology firsts. Designed-for-creative-award-show-circuit firsts.

But to my mind, there’s an important distinction between being the first to do something and executing an idea that genuinely changes the way we meet customers’ needs.

Read more

SXSW Interactive: 2014 highlights from Nicholas Sellars, Digital Art Director GPY&R Melbourne

Nicholas Sellers, GPY&R Melbourne’s Digital Art Director, shares some of his observations from this year’s SXSW Interactive. 

For me, the greatest change that stood out in 2014 was the shift in focus. Last year I felt that single technologies were being recognised, whereas this year, there was an increase in rules and trends within the functionality of upcoming technology.

Read more

Contact us