GPY&R Sydney has been appointed by former U.S. VP Al Gore and The Climate Reality Project on a global campaign that puts pressure on world leaders, through their citizens, to commit to meaningful carbon emission reductions.
The team is being led by GPY&R Sydney managing director, Andrew Dowling; strategic planning director, Lucielle Vardy; joing-ECDs, Bart Pawlak and David Joubert, and Y&R New York client services director, David Sharrod. The GPY&R Sydney team presented the campaign to Mr. Gore and his team at The Climate Reality Project, as well as the Climate Change and Communications Groups at the United Nations.
The process, under the direction of WPP group planning director Jon Steel and worldwide creative director John O’Keeffe, invited five WPP agencies from all over the globe to present their response to the brief. The successful campaign created by GPY&R and the WPP agencies is activated in Australia, Brazil, Canada, China, India, Philippines, South Africa and the USA. It urges people to ask their leaders two important questions to make a positive difference for the future of the planet: ‘Why?’ and ‘Why Not?
“In any language across the world, children ask why and why not from a very young age, over and over again. They ask the first to try to understand the world, and the second when they want to change that world,” says Andrew Dowling.