GPY&R Melbourne took out gold at Asia’s recent Adfest for its summer promotion for Cottee’s cordial. The initiative, developed in collaboration with CAW Marketing, was up against more than 200 entries in the inaugural Promo Lotus category.

The Beach Blaster attached directly onto the Cottee’s cordial bottle, transforming it into a pump action water blaster, and in doing so – a new advertising medium. It was a fresh way for kids to ‘make water fun’ and directly interact with the brand all summer long. Kids were also given the chance to participate a nationwide water fight held in every state of Australia.