Colgate’s new TVC from GPY&R Sydney aims to reinforce its position as the brand most trusted by Australian consumers and dentists for more than 90 years. The new campaign will run nationally over the next few months.

Colgate was recently voted the most trusted brand in the Australian Reader’s Digest Most Trusted Brands survey of 2011. The survey asked more than 1200 Australians asking which products were dominant in their day-to-day lives and why they believed in them.