We have a new sign in our Sydney office.
Impatience is a Virtue.
It’s such an inspiration on many levels.
- To get creative ideas out quickly. Because so many times the same idea will pop up in different places (Jung’s concept of the universal mind says we share a collective unconscious and its only a matter of time before someone else will put out the same idea if you don’t)
- It’s important not to over think creativity. Logic and creativity do not necessarily mix. Some of the best advertising has bucketloads of creativity, and defy logic.
- Every department in an ad agency needs to work together with the burning impatience to make sure the creative idea is presented in the best possible way. No dawdling of ideas in email in or out boxes. Also making sure the client is primed, and receptive to the idea/message they are about to hear.
- The vast majority of digital and social ideas live and die quickly. To be waiting to see what your competitors are doing means they will probably jump in and end up owning the category. It’s better to have tried and failed than never to have tried at all.
- Being first with an idea has its own merit and momentum. And that’s almost the hardest of all.
What do you think? Do you feel impatience is a virtue in your business, your role or your industry?
