Pelikan Artline have recently launched a new brand campaign through GPY&R Sydney with a series of quirky spots highlighting how perceptions of the everyday can change at the stroke of an Artline pen.

The campaign is the latest instalment in a new positioning and promotional drive for the market-leading Artline range of pens and markers, under ‘The Mighty Artline’ banner.

The campaign of six 15-second vignettes includes a vulture symbolizing the probable fate of a lone smoker; the instant transformation of an ugly urban environment and frying pans highlighting the danger of excessive sun exposure.

The TV executions are supported online at themightyartline.com.au where visitors get a chance to add their own visual commentary to a suite of images from the campaign. Future functionality will allow them to upload and adapt their own images, as part of a fun way to interact with the Mighty Artline brand.

Says GPY&R ECD Julian Watt – “Out of awareness comes change. The campaign is there to provoke thought, and show how a few strokes of the right Artline pen can lead to powerful expression, and ultimately change. Philosophical and deep indeed. The owls are not what they seem.”