Schweppes has appointed GPY&R Melbourne to handle its digital portfolio.
The agency has held Schweppes mainstream business for more than 15 years producing internationally acclaimed work for the brand including the multi-award winning Burst. The digital business was won following a competitive pitch.
The Herald & Weekly Times recently hosted a forum, Pixels & Ink: A discussion about the Future of Journalism, in Melbourne.
The forum featured Steve Rubel, Edelman’s head of Global Strategy and Insights; Y&R Brands CEO Russel Howcroft; News Limited Group Editorial Director Campbell Reid; Herald Sun editor-in-chief Phil Gardner; and RMIT journalism lecturer Renee Barnes.
The event can be viewed here.
GPY&R Melbourne has picked up projects from Heinz following a competitive pitch.
The agency has been appointed to develop a Heinz Beanz communication campaign and an integrated communication campaign for the 2012 soup season.
A cheeky web film created to make noise for LG’s powerful Kompressor Plus vacuum has racked up more than three million views online since launching in late December.
The web film was created by George Patterson Y&R Sydney and Plaza Films.
George Patterson Y&R was the sole Australian entry in the print category of the 2011 Big Won report. The agency’s Wagon Wheels campaign scored 20th position in the print campaign rankings.
Y&R took fifth spot in the global creative network rankings while WPP was ranked second holding company.
The Directory Big Won Rankings has been tracking awards across all media categories since 2006 and ranking agencies by the quantity and quality of creative awards won. The 2011 rankings were compiled from some 6,000 awards won by 4,048 campaigns on behalf of 2,461 clients by 1,302 agencies rewarding the efforts of 272 Chief Creative Officers, 690 Executive Creative Directors, 2,373 copywriters and 2,472 art directors.
GPY&R’s series of posters for the French Film festival has won a silver at the 2011 FilmFestivalPosters.com awards.
FilmFestivalPosters.com is an online database of artwork and promotional materials related to film festivals around the world. It is the most popular online film festival posters destination.
http://www.filmfestivalposters.com/2011/09/french-film-festival-2011.html
Big congratulations to the team at GPY&R Brisbane who recently took out the Queensland Agency of the Year at the B&T Awards capping off a year in which the agency dominated the new business league table and produced some outstanding creative work.
As Brisbane MD, Mike Harris noted,” We set ourselves some big goals at the start of the year and we pretty much hit all of them in one of the most difficult trading environments in living memory. Clients are demanding more and more from their agencies and there have been more significant pitches than in any time in the past 10 years. Through all this we have managed to grow and prosper.”
Harris paid tribute to the team for its tremendous effort in winning 18 new clients and taking out Brisbane’s most awarded agency for the year. He also acknowledged the outstanding role the agency played in helping State and local government authorities deal with the spate of natural disasters that hit Queensland during the year.
“It is really hard to win these awards. Savour the moment and think about just how good this win is and what you have achieved this year.
“Bring on 2012.”
L to R: Rob Hudson (National Digital Director), Michael Harris (Managing Director), Richard Boland (Head Client Services & Strategy)
Moby gets behind Vinnies Signed Finds
Signed Finds is a new social media marketing initiative for Vinnies, a.k.a St Vincent de Paul. The premise is simple: get Australian and international musicians and bands to sign and donate their t-shirts, with a photo of said musician holding up the signed tee. Then the t-shirts get hidden in a Vinnies retail store, the fans and followers of Signed Finds get issued clues as to where to find the t-shirts and then the race is on.
The intent is to drive people into Vinnies stores, to find the top selling musicians t-shirts, but also to look around and discover the other hidden gems hiding in the clothing racks. It’s reinventing the Op Shop (Opportunity Shop) to a new generation who have grown up selling their unwanted goods on eBay, rather than donating to the local Vinnies. These are also a generation who are more likely to be into new clothes and accessories, rather than the “pre-loved” and vintage finds. Either way, it’s putting Vinnies onto the map as a retail destination for unique items, and what better way of doing it, than through money-can’t-buy autographed musicians t-shirts.
The campaign launches on Monday 5th December 2011 in New South Wales, the suburbs of Sydney and then also towns around the state. I’ll report back on how its going, as its a labour of love from the GPY&R Sydney creative team & the brainchild of one of my colleagues Luke Simkins, who has put in so much time and love into the project chasing the musicians and managers to get the t-shirts – he’s managed to get some of the best up and coming as well as supremely established artists, including Moby, Missy Higgins, The Living End, Sneaky Sound System and recent ARIA award winners Gotye and Boy & Bear
The artists themselves have been helping drive the organic growth of the Signed Finds community in Facebook, by tweeting and mentioning Signed Finds, many of their individual fans have jumped on board. Hope you do too!
Fans are being driven by the musicians taking part
Missy Higgins tweets about Signed Finds
Patts Brisbane bagged 12 awards at the recent Brisbane Advertising & Design Club Awards, taking five silver and seven bronze on the evening for Suncorp ,V8 Supercars, The Queensland Government, Brisbane City Council and TinBilly.
Suncorp Agribusiness
TinBilly
V8 Skate:
Medibank, via George Patterson Y&R Melbourne, has launched three new TVCs as part of their “It’s the insurance your health deserves” campaign.
‘Choices’ challenges people to re-think how they choose health insurance, with back up from two retail spots ‘Psychic’ and ‘WiFi’.
Choices TVC:
Wifi TVC:
Psychic TVC:
GPY&R has been appointed to the roster for the ACT Government.
Patts’ social media strategist Tip Gloria joined a recent panel on SkyNews to discuss the ever evolving social media landscape.
Check it:
Patts Sydney creative Kate Burt has co-authored Australia’s first children’s book to be launched with a companion interactive edition.
Parrot Carrot is voiced by legendary entertainer Kamahl and features silly rhymes and kooky illustrations that are proving to be addictive fun for pre-schoolers.
The Parrot Carrot Safari iPhone app brings the characters in the book to life in a unique way. Kids can search for their own rhyming word pairs and create silly mashups by turning the iPhone screen into a pair of magic binoculars to explore a world of unusual rhyming animals. The app superimposes creatures over the player’s own surroundings, filling familiar scenes with fun and imaginative characters, sure to spark young imaginations. To find more animals, players simply look around, just like they would with a real pair of binoculars. And if they can find and catch two things that rhyme, they might just find a Parrot that looks like a Carrot, or a Whale that looks like a Snail!
The response so far has been spectacular!
SEE IT HERE:
Patts Melbourne took line honours at the Caxton Awards taking six awards at the annual conference held in the Hunter Valley.
Melbourne took six awards from the 23 handed out in 16 categories. 
“Human Frigate” for the Royal Australian Navy took Corporate & Government Service, Photography awards with “Human Fleet” taking the Best Campaign award. The Rich Media award (in-page and expanding ads) was won by “Sourcecode” for the Royal Australian Air Force. “Where Spring Comes From” for Schweppes took the Art Direction & Illustration awards.
See the full results here:
http://www.adnews.com.au/adnews/the-caxtons-gpyandr-bags-six-caxtons
See the Navy shoot here:
Patts Sydney office has scored at the 2011 Australian Marketing Institute’s Awards for Marketing Excellence, taking the Brand Revitalisation award for ‘Reinventing the Wheel’ for Arnott’s Wagon Wheels.
The award judges concluded that, “The agency reinvigorated an unloved fan base and kick-started conversations in social media, galvanising support. Collaboratively with their audience, they secured pride of place for this icon again, gaining 1700 incremental distribution points for a massive 70% growth. The product sold out for the first time in many years and baseline sales continue to grow.”
The agency’s campaign for Arnott’s Shapes Sensations was also a finalist in the Brand Extension category, with the RTA’s Don’t Rush campaign making the regional finals.
GPY&R Sydney managing director Phil McDonald said the AMI results were testament to agency’s ability to produce strategy that delivered real results.
“It’s great to see Patts is continuing to produce work that works for our clients’ businesses and is recognized creatively. We won at AMI last year for Cuddly and Arnott’s took silver at Cannes this year for Wagon Wheels.
See all the results here:
http://www.ami.org.au/AMI_Awards/2011_marketing_awards_winners.asp?src=top
Y&R global chairman Hamish McLennan is to speak at the 2011 Caxton Seminar and Awards.
Caxton Committee chairman Rob Belgiovane said: “It’s a fantastic coup for the Caxtons to have an international advertising industry identity the calibre of Hamish agree to speak. I’m sure he’ll provide delegates with some enlightening stories about his time at Y&R and working closely with WPP boss Martin Sorrell.”
The Royal Australian Navy has launched into uncharted digital waters with a new iPhone game designed to educate and lure new recruits.
Navy SINK’EM, a multiplayer turn-based game designed and developed by GPY&R Melbourne, allows players to command real Navy ships, frigates and submarines to challenge multiple friends in simultaneous battles on the world’s oceans and share their achievements on Facebook.
Since its launch three weeks ago, Navy Sink’EM has been downloaded more than 4000 times and hit the top 25 free iPhone apps on Apple’s App Store. It’s also made the top 14 strategy games among Australian iPhone users and has been a hit with the critics scoring plenty of positive feedback.
The edutainment nature of the game lets players explore job roles currently available on each specific Navy vessel, driving web traffic to specific job description pages for enquiries.
GPY&R Melbourne ECD Ben Coulson has been named one of adland’s top players in Adnews annual 40 Under 40 ranking this year.
Coulson was cited, along with Y&R Brands CEO Russel Howcroft, as being instrumental in reversing the agency’s fortunes.
Hourigan International’s Trudi Cassi said that Coulson had had a substantial impact on the agency over the past five years.
“Ben is that rare creative who has a genuine passion for business results.”
http://www.adnews.com.au/adnews/40-under-40-did-you-make-the-cut
GPY&R has won the hotly contested Tatts business: http://www.bandt.com.au/news/tatts-picks-patts-mitchells-and-mojo