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	<title>DigitalWatch</title>
	<link>http://www.gpyr.com.au/DigitalWatch</link>
	<description>AdNews</description>
	<pubDate>Fri, 19 Sep 2008 05:55:04 +0000</pubDate>
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		<title>Choose your Youtube</title>
		<link>http://www.gpyr.com.au/DigitalWatch/?p=426</link>
		<comments>http://www.gpyr.com.au/DigitalWatch/?p=426#comments</comments>
		<pubDate>Fri, 19 Sep 2008 05:55:04 +0000</pubDate>
		<dc:creator>Ben Phillips</dc:creator>
		
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.gpyr.com.au/DigitalWatch/?p=426</guid>
		<description><![CDATA[Online video sharing, and youtube in particular, embodies the classic web 2.0 predicament; a hugely popular platform, with no real profit model. While video sharing is fastly becoming one of the most popular activities online, the leading players are still struggling to figure out how to monetize its audience (I wrote an article which is [...]]]></description>
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		<title>Social Media &#038; Insurance?</title>
		<link>http://www.gpyr.com.au/DigitalWatch/?p=422</link>
		<comments>http://www.gpyr.com.au/DigitalWatch/?p=422#comments</comments>
		<pubDate>Fri, 05 Sep 2008 07:05:29 +0000</pubDate>
		<dc:creator>Ben Phillips</dc:creator>
		
		<category><![CDATA[MySpace]]></category>

		<guid isPermaLink="false">http://www.gpyr.com.au/DigitalWatch/?p=422</guid>
		<description><![CDATA[Is social media really suitable for all brands? Irrespective of its growing popularity, there are any number of low involvement categories that don’t really seem to fit the social mould. The insurance industry is one of the first that comes to mind. As Forrester’s prominent social computing analyst, Jeremiah Owyang writes on his blog “social [...]]]></description>
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		<title>Hollywood</title>
		<link>http://www.gpyr.com.au/DigitalWatch/?p=423</link>
		<comments>http://www.gpyr.com.au/DigitalWatch/?p=423#comments</comments>
		<pubDate>Fri, 05 Sep 2008 07:05:10 +0000</pubDate>
		<dc:creator>Ben Phillips</dc:creator>
		
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.gpyr.com.au/DigitalWatch/?p=423</guid>
		<description><![CDATA[Mildly regulated accessibility and freedom of information have allowed for some interesting sub cultures online.  From simple sceptics to luddites, there have been many that have voiced their concern for this level of freedom.  When it comes down to it though, the internet is just a vessel, and what people use it for [...]]]></description>
		<wfw:commentRss>http://www.gpyr.com.au/DigitalWatch/?feed=rss2&amp;p=423</wfw:commentRss>
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		<title>How Not to Do a Bluetooth Blast</title>
		<link>http://www.gpyr.com.au/DigitalWatch/?p=420</link>
		<comments>http://www.gpyr.com.au/DigitalWatch/?p=420#comments</comments>
		<pubDate>Fri, 29 Aug 2008 07:05:20 +0000</pubDate>
		<dc:creator>Ben Phillips</dc:creator>
		
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.gpyr.com.au/DigitalWatch/?p=420</guid>
		<description><![CDATA[On another really early morning at Sydney airport a couple of weeks ago, I was waiting for a flight to Melbourne when my phone was pinged “Receive Bluetooth message from HP”. Sure, not much else to do at 7 in the morning waiting for a pressurised tube to take me from one state to another. [...]]]></description>
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		<title>The Manned Cloud</title>
		<link>http://www.gpyr.com.au/DigitalWatch/?p=421</link>
		<comments>http://www.gpyr.com.au/DigitalWatch/?p=421#comments</comments>
		<pubDate>Fri, 29 Aug 2008 07:05:05 +0000</pubDate>
		<dc:creator>Ben Phillips</dc:creator>
		
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.gpyr.com.au/DigitalWatch/?p=421</guid>
		<description><![CDATA[Now that all of the sci-fi lovers from the 80s have their own blogs, the propagation of far flung concepts is far simpler than it was back in the comic book heyday. Apparently there was a comic book from back in the day that predicted flying buildings in order to preserve land mass in the [...]]]></description>
		<wfw:commentRss>http://www.gpyr.com.au/DigitalWatch/?feed=rss2&amp;p=421</wfw:commentRss>
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		<item>
		<title>Evolution or Devolution</title>
		<link>http://www.gpyr.com.au/DigitalWatch/?p=419</link>
		<comments>http://www.gpyr.com.au/DigitalWatch/?p=419#comments</comments>
		<pubDate>Fri, 22 Aug 2008 08:01:49 +0000</pubDate>
		<dc:creator>PennyMills</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Entertainment]]></category>

		<guid isPermaLink="false">http://www.gpyr.com.au/DigitalWatch/?p=419</guid>
		<description><![CDATA[Ah, the Olympics.  The whole world swims, sweats and frolics in harmonious competition.  What a time to find our similarities and differences; to bask in victory and to grieve defeat.  Blah blah.
]]></description>
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		<title>Holy Grail</title>
		<link>http://www.gpyr.com.au/DigitalWatch/?p=418</link>
		<comments>http://www.gpyr.com.au/DigitalWatch/?p=418#comments</comments>
		<pubDate>Fri, 22 Aug 2008 08:01:21 +0000</pubDate>
		<dc:creator>PennyMills</dc:creator>
		
		<category><![CDATA[Website]]></category>

		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.gpyr.com.au/DigitalWatch/?p=418</guid>
		<description><![CDATA[There are a few certain holy grails for us digital marketing types that’ll deliver unprecedented exposure and attention in the most cost effective manner. Let’s look at a few briefly;
]]></description>
		<wfw:commentRss>http://www.gpyr.com.au/DigitalWatch/?feed=rss2&amp;p=418</wfw:commentRss>
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		<item>
		<title>Apple</title>
		<link>http://www.gpyr.com.au/DigitalWatch/?p=416</link>
		<comments>http://www.gpyr.com.au/DigitalWatch/?p=416#comments</comments>
		<pubDate>Fri, 15 Aug 2008 06:41:51 +0000</pubDate>
		<dc:creator>PennyMills</dc:creator>
		
		<category><![CDATA[Mobile]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[Telecommunications]]></category>

		<guid isPermaLink="false">http://www.gpyr.com.au/DigitalWatch/?p=416</guid>
		<description><![CDATA[Even our most loved brands screw us over, drop the ball and let us down. Reports have been seeping out this week about the 3G iPhone’s less than perfect internet speeds. The Sydney Morning Herald cites a test by Tom Piotrowski of Unixpac which found that on the Optus 3G network with “average download speeds [...]]]></description>
		<wfw:commentRss>http://www.gpyr.com.au/DigitalWatch/?feed=rss2&amp;p=416</wfw:commentRss>
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		<title>Power to the People</title>
		<link>http://www.gpyr.com.au/DigitalWatch/?p=417</link>
		<comments>http://www.gpyr.com.au/DigitalWatch/?p=417#comments</comments>
		<pubDate>Fri, 15 Aug 2008 06:41:16 +0000</pubDate>
		<dc:creator>Ben Phillips</dc:creator>
		
		<category><![CDATA[Recruitment]]></category>

		<guid isPermaLink="false">http://www.gpyr.com.au/DigitalWatch/?p=417</guid>
		<description><![CDATA[The recession of 1991-92 shook up what Australians new in terms of job security and introduced a cycle that would forever change the employment landscape.  Outsourcing and upskilling was introduced.  Industry was open for the taking.  Gone were the days where companies provided reassurance.  The onus was on the individual in [...]]]></description>
		<wfw:commentRss>http://www.gpyr.com.au/DigitalWatch/?feed=rss2&amp;p=417</wfw:commentRss>
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		<item>
		<title>Bubble 2.0</title>
		<link>http://www.gpyr.com.au/DigitalWatch/?p=413</link>
		<comments>http://www.gpyr.com.au/DigitalWatch/?p=413#comments</comments>
		<pubDate>Mon, 11 Aug 2008 00:11:39 +0000</pubDate>
		<dc:creator>PennyMills</dc:creator>
		
		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[eCommerce]]></category>

		<category><![CDATA[Online Advertising]]></category>

		<category><![CDATA[MySpace]]></category>

		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.gpyr.com.au/DigitalWatch/?p=413</guid>
		<description><![CDATA[Are we in the middle of the next dotcom bubble? Bubble 2.0 if you will? The volume of investment flowing into different start-ups is incredible, especially considering the inability of many of the leading players to find a legitimate business model.
]]></description>
		<wfw:commentRss>http://www.gpyr.com.au/DigitalWatch/?feed=rss2&amp;p=413</wfw:commentRss>
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