Evolution or Devolution

August 22nd, 2008

Ah, the Olympics. The whole world swims, sweats and frolics in harmonious competition. What a time to find our similarities and differences; to bask in victory and to grieve defeat. Blah blah. Read more »

Holy Grail

August 22nd, 2008

There are a few certain holy grails for us digital marketing types that’ll deliver unprecedented exposure and attention in the most cost effective manner. Let’s look at a few briefly; Read more »

Apple

August 15th, 2008

Even our most loved brands screw us over, drop the ball and let us down. Reports have been seeping out this week about the 3G iPhone’s less than perfect internet speeds. The Sydney Morning Herald cites a test by Tom Piotrowski of Unixpac which found that on the Optus 3G network with “average download speeds [of] up to 1.5Mbps, the maximum Piotrowski has achieved using the iNetwork Test iPhone application is 360Kbps, or less than a quarter of the claimed maximum speed”. Very interesting indeed. Read more »