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GPY&R Melbourne Snares Top Gong at 2012 Caxtons

George Patterson Y&R Melbourne continued their ‘Mobile Medic’ winning streak at this weekend’s Caxton Awards, a campaign created for the Australian Defence Force.

The agency snared the coveted Quinlivan Black Award, otherwise known as ‘best in show’, for the campaign – the first time a campaign designed for mobile and tablet devices has won. Mobile Medic also claimed the top prize in Mobile & Tablet and Technical Innovation categories.

Patts Sydney were also on point, winning in both the Charity & Community Service and Best Illustration categories for Timothy – Juvenile Diabetes Research Foundation.

GPY&R Melbourne Group MD, Steve Doherty said “We’re honoured to take out the Quinlivan Award for Best in Show, but the fact it’s the first time the Best in Show award has been awarded to a Mobile campaign is truly exciting”.

Y&R Sydney Group ECD, Julian Watt also added, “It’s great to see the breadth of GPY&R’s talents being continually rewarded, across multiple agencies.”

GPY&R were the leading contender at this year’s Caxton’s with 8 finalists out of the 20 categories, and look to finish the 2012 Awards season as one of Australia’s most awarded agencies.