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Patts scoops the pool at the Effies

George Patterson Y&R Sydney took out the “Effective Agency of the Year” award at the 2012 Effie’s last night, along with two Gold and three Silver Effies for “Signed Finds”, created for Vinnies. The wins spanned the categories of Retail/etail, Government, Corporate & Social Services, Most Original Thinking, Best State Campaign and Small Budget.

Patts Melbourne also won across a number of categories in work for Cricket Australia and Kraft.

Full details of the wins are as follows:

Effective Agency of the Year: George Patterson Y&R Sydney

Retail/eTail, Gold: George Patterson Y&R Sydney, St Vincent de Paul “Signed Finds”

Most Original Thinking, Gold: George Patterson Y&R Sydney, St Vincent de Paul “Signed Finds”

Government, Corporate & Social Services, Silver: George Patterson Y&R Sydney, St Vincent de Paul “Signed Finds”

Small Budget (under $500K), Silver: George Patterson Y&R Sydney, St Vincent de Paul “Signed Finds”

Best State Campaign, Silver: George Patterson Y&R Sydney, St Vincent de Paul “Signed Finds”

Confectionary & Snacks, Silver: George Patterson Y&R Melbourne, Cadbury Favourites “Thinking outside the chocolate box”

Travel, Leisure and Media, Bronze: George Patterson Y&R Melbourne, Cricket Australia “Big Bash League”