GPY&R Sydney won best Not-for-Profit / Public Service campaign for the St Vincent de Paul ‘Signed Finds’ campaign at the IAB awards last night.
The multi-platform campaign ran across print, online and social media to help drive foot traffic through the charity’s 253 stores across NSW.
The simple idea organically generated a fan base of 30,000+ Facebook fans, and held social engagement of 77% for the duration of the campaign.
And most importantly, there was a 10% increase in income for the needy in Australia.
Signed Finds is also nominated for 5 Effie effectiveness awards.