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Vinnies Signed Finds

GPY&R Sydney wins IAB Award for ‘Signed Finds’

GPY&R Sydney won best Not-for-Profit / Public Service campaign for the St Vincent de Paul ‘Signed Finds’ campaign at the IAB awards last night.

The multi-platform campaign ran across print, online and social media to help drive foot traffic through the charity’s 253 stores across NSW.

The simple idea organically generated a fan base of 30,000+ Facebook fans, and held social engagement of 77% for the duration of the campaign.

And most importantly, there was a 10% increase in income for the needy in Australia.

Signed Finds is also nominated for 5 Effie effectiveness awards.