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GPY&R finalists in the 2012 IAB Awards

George Patterson Y&R have been named as finalists in a number of categories in the 2012 IAB Awards. The IAB awards reward the most innovative and effective online advertising and marketing campaigns run in Australia over the last twelve months.

Patts are finalists in the following categories:

Direct Response and Lead Generation: George Patterson Y&R Sydney, St Vincent de Paul Society “Signed Finds”

Not-for-Profit / Public Service: George Patterson Y&R Sydney, St Vincent de Paul Society “Signed Finds”

Social Media Marketing: George Patterson Y&R Sydney, St Vincent de Paul Society “Signed Finds”

Rich Media and Digital Video: George Patterson Y&R Melbourne, Defence Force Recruiting “Air Force Aviation”

Brand Awareness and Positioning: George Patterson Y&R Melbourne, AFL “Game Signatures”

Branded Content: George Patterson Y&R Melbourne, Defence Force Recruiting “Impossible Airfield”

The winners will be announced at a ceremony in Sydney on Thursday 19th July.